Be in front of your potential customers when they are searching online, and then keep them coming back with an email relationship marketing plan.
The vast majority of web site traffic is driven from search engines, and in addition to the SEO (search engine optimization) efforts – put in place while developing your web site – paid search remains a extremely cost effective way allow your potential customers to find you.
Email marketing can be the best way to build relationships and keep in contact with existing customers. However the planning has to be integrated with other marketing efforts.
If you would like help defining and creating these programs, please send us an email so we can get started.