The first step is knowing what your business goals and marketing strategy is, and then having a brand identity – especially a logo – to match.
A strategy is essential and while some companies may spend millions on the process each year, we can do it with you on a scale that makes sense for your business.
The business strategy, as well as your customers and technology all help define a “brand”, and a brand value.
Once the brand strategy is determined, then we need to make sure people recognize and perceive the brand identity as planned, which in some cases means a new logo and making changes to what we do.
If you would like help working this out, please send us an email so we can get started.